An urban road, seen looking along the road from a traffic-light junction. On the far side of the road, on the left, is a brick building curving around to the side road, with closed-up shopfronts on the ground floor and what look like apartment windows above. Shopfronts continue along the road, through another brick building and then a white office building. Little is visible on the near side of the road, except an Asda supermarket. The road is fairly quiet, except for a car driving away and a London bus approaching. The bus, unusually, is coloured white on the upper deck, with the usual red on the lower.

Welcome to the London Borough of…, part VI

Last time: I concluded that trip to London having got selfies with signs for about three-sevenths of the boroughs. I then cruelly left you on a cliffhanger that I presume has been torturing you for the past three weeks. What problem has I found that could blow up the whole thing?

On the train ride home, I started mapping out the location of every borough sign in London. In doing this, I quickly realised two things. The first was that making the map was not a task that I had the patience to complete. As we’ve discovered, the signs aren’t always actually on the boundary line,1 so compiling this involves going on Street View along every street a few hundred metres away from every border. No thanks. I decided I would stop once I had found a sign for each borough that I could plausibly get to, preferably one where the stars had aligned and both councils had put them up at the same place.

The second realisation came when I tried to find a sign for some of the boroughs. For some boroughs, signs are scarce: for example, the only evidence I could find of one for Hackney was a single photo, which had few-to-no identifiable buildings in the background for me to use to work out where the heck it was. For three boroughs—Camden, Hammersmith and Fulham, and Islington—I came to the conclusion that there are none at all.

That had certainly put the cat next to the little old bird woman on the steps of St Paul’s.

But I couldn’t stop now. So I decided, on the next trip to London, that I’d have to improvise. I decided to try Hammersmith and Fulham—leaving the other two for another time—and bet on Hammersmith and Fulham Council’s headquarters to have a sign that said both “Welcome” and the borough name on it.

My bet came up. Indeed, there was a sign by the door that said “Welcome to Hammersmith and Fulham”, so it was the next-best thing to a real sign. Well… almost. You see, the slight issue was that I was doing this on a Friday when I was on leave. But that didn’t mean that the good people who work for the council were also on leave. So if I’d stood by the big glass door and taken a selfie, they might have spotted me through it and thought me weird.2

Eventually, after pacing back and forth trying to work out how to do it—which I’m sure didn’t look suspicious at all—I found a place to stand where I was far enough away that I could have just been taking a selfie because I thought I looked pretty,3 but where I could angle the camera to just about fit it he sign into view.

Here is the result:

I thumb my nose at the impossible.

What do you mean, you can’t see it? It’s right there. Here, I’ll circle it for you.

The same photo of the blog's author in front of a building, but with a yellow circle hand-drawn around the council's logo. It doesn't really help.
I don’t know why you couldn’t see it before.

No, still can’t read it? Fine, I’ll zoom in.

A crop of the bottom-right section of the previous photo, showing the yellow circle around the sign that welcomes you to Hammersmith and Fulham. You can just about read it, as well as the word "Entrance" above the door and the word "BENEFITS" in the word cloud on the window.
I now notice that the big glass door was in fact boarded up, so I’m really not sure what I was worried about.

By the way, the reason I picked Hammersmith and Fulham out of the impossible ones to start with was that, on the previous trip, I’d all but completed the boroughs south of the river.4 I therefore figured I could start there, head west out of inner London, and then begin an arc around all the northern boroughs. At this point, you see, I still had it in my mind that I could maybe finish the whole thing with just one further day. Yes, including the two further ones that didn’t have any signs. No, I don’t know what I was thinking.

I mean, it’s obvious why this wouldn’t have been a good idea: if my first day doing this was anything to go by, it would have been an incredibly boring way to spend a day in London. And so it panned out, something for which I have direct evidence.

Strictly speaking, I have direct lack of evidence.

See, in most of the other posts in this series I’ve included a gallery of the photos I took that weren’t photos of me.5 You might notice I haven’t done that today. The reason should be clear if I itemise every photo I took from 9:47am to 10:54am. That might not sound like a long time, but bear in mind that I’ve been known to take up to a thousand pictures on a day in London—assuming 12 hours of photographs, that’s about 93 in that time span.

On this particular day, there were 14. The subjects of these photos break down as follows:

  • This sign, as I entered Hounslow:
The blog's author, standing next to two rectangular signs that share two black poles. The top one is a grey board with square corners, and two signs on it. On the left is a small rectangular one (white with a rounded black border) that shows a red shield, depicting three swords beneath a crown. Arching above the shield are the words "County of", and mirroring the curve below the shield is the word "Middlesex". The right-hand sign is rectangular (again, white with a rounded black border), but with a hump protruding from the middle of the upper edge. Within this hump is the borough coat of arms, and in the rectangular part are the words "London Borough of Hounslow, Welcome to CHISWICK". The lower sign has rounded corners, and is white with a black border. The text says "Twinned with: Issy-les-Moulineaux, France, Ramallah and al-Bireh, Palestine; Lahore, Pakistan; Jalandhar, India". Aligned with each twin settlement is the corresponding flag, although most are cropped off, with the only visible parts being some of the French flag and a tiny corner of the Palestinian flag. The overall view is looking up, so the background is a solid blue sky much like the previous day of doing this pointless activity, with a small section of three visible at the bottom-right corner behind one of the black poles.
Eleven different place names on one sign. Unfortunately for me, only one is a London borough.
  • The (entirely unremarkable) street sign for Chiswick High Road—three times.
  • A poster in Stamford Brook tube station, for the open days taking place that weekend at the London Transport Museum Depot.
  • This sign at the other end of the tube journey, for Ealing:
The blog's author in front of a sign; this time you can only see his head, the upward angle is so steep. Behind him is a rectangular sign with a black border; the top two-thirds or so of the background is green, the bottom third being white. On the green section, it says "Welcome to" in white text, then "NORTH GREENFORD" in black, and then, in white again, "London Borough of Ealing, Please Drive Slowly". At the top-right is the Ealing council logo: a tree, next to the word "Ealing" in white on a black box, and the council's web address in a white box beneath that. On the white section is a pictogram, showing a car spewing fumes at an adult and a child, all crossed through in red, inside a red circle. To the right of this it says: "NO IDLING: Please switch off engine while stationary". The text to the right of this is partly cut off, but what can be read says "Leaving your car idl… causes air pollution… could receive an £…". A small amount of foliage can be seen behind one of the black poles. The sky is blue with some fluffy clouds.
🎼 And I get the sweetest Ealing… 🎶
  • A Superloop bus, presumably because it was the first time I’d seen one—four times.
  • A sign for Harrow—three times, of which the following was the least unflattering:
The blog's author standing by a road, wearing a red t-shirt. Behind him are some trees, and a rectangular sign supported by two black poles. The top part of the sign shows a photograph of a green space surrounded by houses; printed over the sky are the words "Welcome to Harrow" in purple. The sign below the photo is purple, although part of this to the left is obscured by the reflection of the sun. At the right of the purple part is the council logo, which says "Harrow Council" inside an oval. Little else but blue sky can be seen in the photo, except for a lamppost and another tree in the distance to the right.
Harrow is the only borough so far with a nice photo of the borough on its sign. 10/10 for you, Harrow.
  • Finally, this sign, for Hillingdon:
The blog's author looming over the camera, hair flying in the wind. Two signs are visible behind him over his right shoulder, one above the other on the same grey poles. Both are rectangular, except that a hump protrudes from the middle of the top sign. The top sign is divided along a swooshing line into a white upper section and a turquoise lower one. In the white part, a coat of arms is under the hump at the top, with yellow-orange writing underneath that says "Hillingdon". The crossbar of the "H" is a similar swoosh shape to the divider on the sign. Below that, much smaller, it says "London" in turquoise, and then "South Ruislip" appears at the bottom-right within an upward-curling part of the swoosh. On the turquoise part is "Welcome", in a script font, and the council's web address. The second sign, below, is dark blue, and says in white "[La]rge City Winner, [Bri]tain in Bloom", with the Britain in Bloom logo shown on a white flower shape at the right. Nothing is visible in the background except part of a tree and part of a lamppost, and the rest is blue sky with some clouds lower down.
Apparently I couldn’t have been any less impressed with their Britain in Bloom victory.

Between those last two bullets, incidentally, was the one thing I remember from this particular hour of my life: a ten-minute walk down the most mind-numbingly dull street I’ve ever walked down. No shops, no green spaces, no junctions to cross; just half a mile of identikit suburban houses relentlessly thrust onto my retinas. I’d love to show you a photo to show you how boring it was, but it was so very uninteresting that it seems I didn’t take any.6

I did consider giving up at this point, especially when I realised I wouldn’t be able to get back to Northolt Park station, at the other end of the dull street, to be able to catch one of the infrequent7 trains that were my only quick onward journey option. And, after all, five signs is a perfectly respectable total for a day, even if one is a cheat.

But presumably, by now, you know where this is going.

To be continued…

London borough count: 19/33
London borough count without cheating: 18/30

  1. Actually, it’s worse than that. Sometimes the signs are near places like tunnel entrances, which aren’t necessarily near the edge but are the first point in a borough where a motorist will see daylight. And sometimes, like one of the ones next time, they’re just in the middle for no apparent reason. ↩︎
  2. Admittedly miscellaneous passers-by might have spotted me and thought me weird while I took any of the selfies in this series. But they didn’t have scary things like desk phones and lanyards. ↩︎
  3. Although that was also true. ↩︎
  4. The holdout, Southwark, was the one that I had had a false memory of near the Horniman Museum. It’s another of the difficult ones. ↩︎
  5. I know what you’re really here for—see footnote 3. ↩︎
  6. As further evidence: in my initial draft of this post I had this as a 20-minute walk, because that was how I remembered it until I double-checked the timestamps on my photos. ↩︎
  7. Alright, hourly, but that’s infrequent for London. ↩︎

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